It’s quaint, but it must have been utilitarianism that drove this package solution. In design, form follows function, or in this case… form follows fish. This is one of the design apexes we have here in the Northwest design community to look up to. They say we’re only good at designing big empty, boring boxes to put our computer software in… well, also beer bottle labeling. Fast-forward 134 years since the think-tank canning of salmon here and we have Apple computer designing pretty boxes and Microsoft copycatting those boxes… dead end there. How about challenging the visual and spatial intelligence of software consumers, and becoming responsible to the resources used in packaging?

Wish I could give credit for this image… but the source is unnamed.