Here in Civita, as my second week begins, I’ve been thinking about the many ways we “map” our world. There is a story I heard once about the American astronauts, who when they first landed on the moon, named some of the craters after their wives. I suppose when we are far from home, there is a need to feel reassured by what is near and dear.

As users, we assign great ambitions to maps. Implicitly, we trust them to make sense of the world, reveal things that are invisible to the eye. But often, they do so in a coded language, so much so that much still remains invisible to many who do not know how to analyze the data.

In traditional societies, there was no need for maps. Words and memories built history, and what was “known” was transmitted from memory to memory. But yet, there seems to be this need we have to define the areas we explore and inhabit, to mark our territory, to organize it and often, change it.

Edward Tufte, the professor emeritus of political science, statistics, and computer science at Yale University who is noted for his writings on information design and data visualization, says there are only two industries where the consumer is commonly referred to as a “user”—illegal drugs and the computer industry.

Tufte’s books, The Quantitative Display of Information and Envisioning Information are classic reads for graphic designers. His most recent book, Beautiful Evidence, sets out to explode the myth that there are pre-specified ways of displaying particular information. Instead, Tufte believes that the content should dictate the form, a concept not all that different from the “form follows function” principle associated with modern architecture and industrial design in the 20th century. His thesis is that the information doesn’t care what is done to it or how it is displayed. Do whatever it takes. Adapt as you analyze. Link it to the content.

Here’s an excerpt from the book’s introduction:

“A colleague of Galileo, Federico Cesis, wrote that Galileo’s 38 hand drawn images of sunspots ‘delight both by the wonder of the spectacle and the accuracy of expression.’ That is beautiful evidence. Science and art have in common intense seeing, the wide-eyed observing that generates empirical information. Beautiful Evidence is about how seeing turns into showing.”

My Civita mind map has generated five distinct perspectives that will be the blueprint that guides my project: symbolizing, discovering, describing, navigating, and imagining.

As I explore various ways of translating Civita’s treasure trove of content using these multiples perspectives as the underlying framework, I will keep Tufte’s advice in mind and let content lead the way.

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