Island_Grown2

A branding program strives to tell one core story and Island Grown in the San Juan Islands grows out of an island community’s resolve to recognize and preserve its agricultural heritage and future. This luscious pear sailing off in a seafaring dingy inspires, creates interest, and visually explains the program’s primary mission. Plus, it puts a smile on your face. Communications is key element to Island Grown’s success and its logo provides an important synergy, quickly bringing together farmers, restaurateurs, businesses, island residents and visitors.

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Sunrise_Village2

Graphics guidelines, multi-tier promotions, signage and collateral communications bloom for Sunrise Village, an outdoor retail shopping village nestled in the shadow of Mt. Rainier, just south of Seattle. The pages shown above are from the Sunrise Village Branding Guidelines and Standards, and explains the origins of the visual logo and how it relates to the demographics of the surrounding communities as well as illustrating a sense of how the program will inhabit the environment. Partners in Design collaborated with Tarragon Inc on the Sunrise Village project.

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DEM1

For any emergency management agency, communication is an invaluable tool. But in the mix of ubiquitous public and commercial clattering, its messaging needs to be clear, quick, appealing and instructive to be effective or the cost will be lives lost. Who is responsible for making this happen? In more and more communities an autonomous department provides this vital link and Partners in Design was excited to be part of this important effort by the San Juan County Department of Emergency Management. These particular graphics speak broadly to an isolated island-vulnerable community in Northwest Washington and our challenge was to fuse words and graphics together into a meaningful and high-performance dialogue.

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BBG1

Integration and unity are key factors when developing a strong visual identity program. The primary branding logo for the Bellevue Botanical Garden determined the visual style for all subsequent Garden interpretives and related signage: from entrance kiosk, garden trail markers, print, and even the Garden’s web site graphics. The logo features the Trillium, a species native to Northwest gardens and a symbol for sustainable gardening practices. The shape of the logo were further developed into a series of icons for each garden (shown below).

BBG2

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GreensboroHM

Greensboro Historical Museum serves up rich history daily. Local people making extraordinary connections at the Greensboro Historical Museum are introduced to Greensboro’s native sons and daughters and shown how their ancestors contributed great things in the Piedmont area of North Carolina. Partners in Design’s approach brought historical artifacts and history into contemporary relevance by bridging the span with bold typography, and using icons and color that would reflect and complement the historical symbols of this well-loved museum. Building banners and dynamic grid graphics targeted students, researchers and families to study and learn about events in colonial Guilford County including the Civil War, the roots of the Civil Rights Movement, and the rise of textile manufacturing in the South.

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NatureMed

NatureMed Essential is a natural health store that promotes naturopathic and herbal remedies. The program’s branding and packaging finds its inspiration in the forms and forces of nature, and Partners in Design has supported these health key concepts with visual links. A primary objective was to visually place NatureMed Essentials uniquely in a field poised for explosive growth. The NatureMed program includes a store design and outlook highlighted by a custom-designed computer information system, a Health Elixir bar, and 8 departments of private label supplements and herbal preparations, including Spa Therapy, Weight Management, Immunity, Anti-Aging, Baseline Screening and a Kids Health Club.

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Relational

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