In modern times, people have gone to great lengths to create elaborate April Fools’ Day hoaxes. Newspapers, radio and TV stations and Web sites have participated in the April 1 tradition of reporting outrageous fictional claims that have fooled their audiences.
In 1957, the BBC reported that Swiss farmers were experiencing a record spaghetti crop and showed footage of people harvesting noodles from trees; numerous viewers were fooled. In 1985, Sports Illustrated tricked many of its readers when it ran a made-up article about a rookie pitcher named Sidd Finch who could throw a fastball over 168 miles per hour. In 1996, Taco Bell, the fast-food restaurant chain, duped people when it announced it had agreed to purchase Philadelphia’s Liberty Bell and intended to rename it the Taco Liberty Bell. In 1998, after Burger King advertised a “Left-Handed Whopper,” scores of clueless customers requested the fake sandwich.
Today, April 1, 2014, Partners in Design of Seattle proposes that everything is better with graphics. After an exhausting endeavor of experimentation our world survey has found that an idea is clearer, a day is sweeter, a message is stronger and everything is more direct with a graphic under your belt. Case samples include: a book without its cover, directions with no map, illuminated manuscripts with no initial caps, an email without an emoticon, a biker with no tattoos or the sky with no skywriting. Oh, okay on the last one. April Fools!