Open Wings Press

 

Technology, distribution, platforms, and retail have radically transformed the book business recently. There’s almost a sense of scrambling in the air, publishers are being asked to demonstrate their usefulness. With self-publishing a click-away, authors ask publishers, “Do we still need you?” But the self-published are quickly finding out that selling, promoting and establishing credibility is by far more complicated than one click.

In all of this change, there’s been some space made for small publishers. Open Wings Press approached Partners in Design while looking to find their voice in a fast-evolving community. The independent publisher was at a crossroads and had plans for a new logo. PID suggested they consider establishing a brand—a point of view that they could offer to their customers to distinguish their books, mission, and quality. An assurance of what their customers can expect.

Open Wings Press is an emerging publisher whose authors focus on hope and inspiration. Their name was an important first step in their brand. The aspiration of taking flight along with aspects of culture and traditional book forms brought us to the visual of an book signature unfolding into wings. Pictured are pages from the branding guide and a first-edition book run.

Advertisements