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Pooch1BG-shirt

At the beginning of projects we ask our clients all sorts of questions. It’s the way we learn the design objectives and the heartbeat of the project—whether it’s a book, an interpretive panel for a zoo, a tourism exhibit, or packaging for tea.

There’s generally a pretty close parallel between the commercial “purpose” of a product and the goals our client articulate for its design. A tea importer, for example, wants their tea packages to be evocative; a travel tour company promoting Rome will likely want to showcase the attractions of the Eternal City. But sometimes, there are surprises—and they’re frisky and fun.

“Fun” is a particularly difficult concept to define. And one that has an arguable association with safety. Sometime things we think of as fun don’t always keep us safe. What’s fun for one person may be fear-inducing for another. But none of these caveats came into play (pardon the pun) because our ultimate client, in this case, wasn’t a person.

It’s a dog.

I’m guessing I’m not the only one who’s sat at a stop light and cringed, watching the dog hanging halfway out the window of the SUV. Probably “fun” for the dog, but safe? It was this relationship of fun and safety that inspired the invention of BreezeGuard® car window screens. Custom-made, designed to keep pets safely inside your car while allowing in cool breezes—especially important on warm days. In our initial conversations with BreezeGuard® owner and inventor Sue Stipanovich, she noted, “Safety is definitely the #1 priority, but folks who use my product get to travel with their fine, furry friends and have fun!”

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Welcome

We’ve designed a new website… FOR OURSELVES! It’s a new mind-set about keeping our friends and clients in the loop of design crusades.

Partners in Design is all about making GOOD graphic design for over 30 years, including branding programs, logos, print, books, posters, electronic media, interpretives, signage and exhibit design.

The biggest change you’ll notice on our new site is at last we’re admitting that we do more than traditional graphic design. A fact of life. Over time, you just become more expert, seasoned and proficient. Now with our graphic design, we also offer writing and editing. Our team does illustrations and photography, too. We’re also doing color consulting, book design and publishing. And we create original art, selling cards, posters and a few other tchotchke.

http://www.pidseattle.com

nutella

Nutella was created in the 1940’s by Pietro Ferrero. War rationing meant that cocoa was in short supply across Europe, so Pietro Ferrero mixed cocoa with toasted hazelnuts, cocoa butter and vegetable oils to create an economical spread of chocolate. Reformulated in 1949, this variety was both inexpensive and spreadable, which was a great plus-point. It enjoyed enormous success and in 1964 was renamed ‘Nutella’ and marketed outside of Italy. Nutella comes in an oval-shaped jar. The bold label contains both black and red letters! The “N” is designed to draw attention to the nuts in Nutella! But look how this solution draws so much attention to the name and makes this mark memorable. So why is this on our mind today… well today is “World Nutella Day”.

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