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How do designers have fun? Make new worlds, design our own t-shirts, promote favorite causes… or perhaps go back to our typographic roots and create word pictures. We were instructed to do such things in design school. We learned about the type masters, from Giambattista Bodoni to Matthew Carter. We would get assignments to dissect and create typographic illusions. Our goal was to embody the fonts and be possessed by them. We were awed by each type font’s unique superhero powers.
Being empowered by typography, communication is enhanced and unique messages are possible. A logo and brand can become a beacon and almost nothing has to be said to fully understand its meaning.
And look, we’re still up to it today… going to the type-gym for our workouts. With these four illuminated screen-shots we’re using one font and turning it every which way. In this case we’re indebted to the font Bebas Neue created by Ryoichi Tsunekawa.
We have a new director here at the Seattle Opera. After 3o years, Speight Jenkins is retiring and will be replaced this new season by Aidan Lang, who’s originally from New Zealand. Opera is big here in Seattle and so is coffee. So we weren’t surprised to hear a radio interview on KPLU, our local NPR station, in which Lang was asked to name his favorite coffee beverage.
His answer—a flat white—apparently sent the city into a coffee tizzy. For a day or two, baristas reported an unprecedented call for flat whites. Unfortunately, not many knew how to make it. In the radio interview, Lang describes a flat white as “something in between a latte and a cappuccino.” My local barista reports that he gets an occasional request for the drink, mostly from visiting Europeans. “It’s a small drink,” Jamison at Fresh Flours told me. “If you’re used to grande lattes with a lot of sugar, you won’t like it.”
Apparently, we were ahead of the curve here at Partners in Design. We’ve had a flat white coffee poster available on Etsy for some time already. Along with lots of other delicious options.