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How do designers have fun? Make new worlds, design our own t-shirts, promote favorite causes… or perhaps go back to our typographic roots and create word pictures. We were instructed to do such things in design school. We learned about the type masters, from Giambattista Bodoni to Matthew Carter. We would get assignments to dissect and create typographic illusions. Our goal was to embody the fonts and be possessed by them. We were awed by each type font’s unique superhero powers.
Being empowered by typography, communication is enhanced and unique messages are possible. A logo and brand can become a beacon and almost nothing has to be said to fully understand its meaning.
And look, we’re still up to it today… going to the type-gym for our workouts. With these four illuminated screen-shots we’re using one font and turning it every which way. In this case we’re indebted to the font Bebas Neue created by Ryoichi Tsunekawa.
We believe the best graphic design prompts you to think for yourself… not feed you answers. A design may challenge you to learn or interpret meaning. The message may inspire you to take action. We were asked to create a series of posters in response to the Newtown tragedy and gun violence. Since so many argue that the Second Amendment is for our protection… we wondered why innocent victims were targets.
Guns are weapons, but against who? We dedicate these posters to Grace who wanted to be an artist (maybe a designer). Follow “Demand a Plan” for useful strategies.
In today’s divisive political climate, here’s a New Year’s resolution from Partners in Design. Let’s each of us use our talents for the greater good. Do something, say something about what you believe in. Design something.
Join us this Sunday, January 13 in Seattle for a rally against gun violence in Washington state sponsored by Stand Up Washington.
Change starts at home.
You call it pro bono, a phrase derived from Latin meaning “for the public good”… on top of that, without charging for it. But around here we call it “doing good”. It’s an apex of humanity. It comes in all forms… from simple random acts of kindness to giving your own blood. For a designer it often means offering visual communication skills to amplify a message that you believe in. Sometimes you identify with the cause, and sometimes it pushes beyond your usual comfort zone… helping in situations outside your comprehension. Here’s one we did for Safe School’s Coalition here in Washington State.