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How do designers have fun? Make new worlds, design our own t-shirts, promote favorite causes… or perhaps go back to our typographic roots and create word pictures. We were instructed to do such things in design school. We learned about the type masters, from Giambattista Bodoni to Matthew Carter. We would get assignments to dissect and create typographic illusions. Our goal was to embody the fonts and be possessed by them. We were awed by each type font’s unique superhero powers.
Being empowered by typography, communication is enhanced and unique messages are possible. A logo and brand can become a beacon and almost nothing has to be said to fully understand its meaning.
And look, we’re still up to it today… going to the type-gym for our workouts. With these four illuminated screen-shots we’re using one font and turning it every which way. In this case we’re indebted to the font Bebas Neue created by Ryoichi Tsunekawa.
http://blog.8faces.com/post/103548341771/typographers-typefaces
I’d like to share a little bit about a personal project I’m creating, it’s called “I’m Different Press”. I’m designing cards and posters with unique and necessary messages of wit and inclusion. I believe in diversity… look around, it’s one of the greatest assets of America. I use messages of pride, inclusion, anti-bullying and acceptance in my graphics.
Our motto is be different and make a difference. These simple prints may begin a good conversation… what you say matters. Some of the proceeds also support non-profit groups who are making headway in equality rights and protecting youth.
If you have a moment visit my online shop. Be yourself with pride. Dare to be you. I would like to hear your suggestions for future cards and posters.
We are designers and communicators by trade… working with people as diverse as people who dig for dinosaur bones, to tech geeks running the world from Seattle. Our clients have missions and we craft words and images to express the best of each client. And our designers have opinions too… for example we’re scared of guns on the loose. We design for companies, communities, people and causes. Good graphic design prompts you to think for yourself… not feed you answers.
We believe the best graphic design prompts you to think for yourself… not feed you answers. A design may challenge you to learn or interpret meaning. The message may inspire you to take action. We were asked to create a series of posters in response to the Newtown tragedy and gun violence. Since so many argue that the Second Amendment is for our protection… we wondered why innocent victims were targets.
Guns are weapons, but against who? We dedicate these posters to Grace who wanted to be an artist (maybe a designer). Follow “Demand a Plan” for useful strategies.
In today’s divisive political climate, here’s a New Year’s resolution from Partners in Design. Let’s each of us use our talents for the greater good. Do something, say something about what you believe in. Design something.
Join us this Sunday, January 13 in Seattle for a rally against gun violence in Washington state sponsored by Stand Up Washington.
Change starts at home.
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You call it pro bono, a phrase derived from Latin meaning “for the public good”… on top of that, without charging for it. But around here we call it “doing good”. It’s an apex of humanity. It comes in all forms… from simple random acts of kindness to giving your own blood. For a designer it often means offering visual communication skills to amplify a message that you believe in. Sometimes you identify with the cause, and sometimes it pushes beyond your usual comfort zone… helping in situations outside your comprehension. Here’s one we did for Safe School’s Coalition here in Washington State.
